Cheil Worldwide appoints John Koo as Managing Director for SW Asia

Koo will replace the incumbent Jae Hong Kim and will officially take over on April 1, 2012

BestMediaInfo Bureau | Delhi | March 14, 2012

Cheil Worldwide today announced the appointment of  John Koo as the new Managing Director for Cheil South West Asia Region.  Koo was earlier Managing Director of Cheil Worldwide Italy for the last 6 years. He brings a vast experience of over 20 years with Cheil in various positions. In his earlier position at Cheil Italy,  Koo was instrumental in planning explosive growth for the agency, which is now ranked in the top 10 in that market by size winning many new businesses from Italian companies. One of his primary thrust was in digital marketing.

Koo will replace the incumbent Jae Hong Kim as part of a routine reshuffle.  Kim will be back in Cheil Headquarters at Seoul to take a position in the Global Division.

Cheil India has been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies in India.

Commenting on his appointment Koo said, “India is a market with great opportunity and holds a strong position in Cheil's global expansion

plans. I am quite impressed with the developments here in the last few years and I will focus on making Cheil the best-integrated agency for the digital age in India. We have many plans for expansion and integration that will make us a highly competitive agency in this market. I am very excited to be here and look forward to my Indian journey.”

Jae Hong Kim, commenting on his stint, said “India has been an unbelievable experience for me personally. The vast and diverse culture, the passion of Indian people has been particularly enlightening to me. I have great pride in the achievements of our agency in the last few years and I am sure the agency will grow from strength to strength from here. I leave with a bit of India in me.”

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