NEO Sports channels return to MSM Discovery

NEO Cricket and NEO Sports came under the aegis of TheOneAlliance bouquet from 4th January

BestMediaInfo Bureau | Delhi | February 7, 2012

NEO Sports Broadcast Pvt. Ltd (“NEO”), and MSM Discovery Pvt. Ltd. (“MSMD”) have come together again for the distribution of television channels NEO Sports and NEO Cricket under the aegis of TheOneAlliance bouquet effective 4^th January 2012.

TheOneAlliance bouquet is further strengthened with a line up of blockbuster sports events viz. Asia Cup (Cricket), UEFA Euro 2012 (Football), French Open (Tennis) and World Series Hockey (Hockey). This stellar line up coupled with DLF IPL on SET MAX makes TheOneAlliance bouquet the preferred choice of sports fans.

Rajesh Kaul, President – MSM Discovery Pvt. Ltd., said “Philosophy of TheOneAlliance is to create a strong product offering of  diverse and strong television content. The sports genre has always been a strong growth driver. We are happy to welcome back NEO to TheOneAlliance bouquet. The blockbuster line up on Neo channels coupled with DLF IPL on SET MAX will ensure the bouquet is poised for further growth.”

Prasana Krishnan, COO – NEO Sports Broadcast Pvt. Ltd further added “TheOneAlliance and NEO distribution deal is a strategically sound arrangement. NEO has shared an extremely fruitful and pleasant relationship with MSMD and we are happy to rejoin TheOneAlliance bouquet and aspire to take it to greater heights . The combined offering of the bouquet will ensure viewers get to witness the biggest blockbusters in Cricket and major sporting events in 2012.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com