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M&C Saatchi bags creative mandate for W

The agency is gung-ho about making W into an iconic brand for women’s wear

BestMediaInfo Bureau | Delhi | February 14, 2012

W. a contemporary ready-to-wear brand for women, has appointed M&C Saatchi to handle its duties.

Anant Daga, CEO, TCNS Clothing Company, said, “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner who has the strategy, market analysis and creative expression all figured out just right for W. The Indian women’s wear market is large, unorganised and untapped. Being a leading women’s wear brand, W is well positioned to capitalise on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

Anjali Nayar, CEO, M&C Saatchi, commented, “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

Added Richa Sinha, Executive Creative Director, M&C Saatchi, said, “We are happy to have got W, a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the spirit of the modern Indian woman and doesn’t believe in slotting women in clichéd roles.”

Rupin Jayal, Head - Strategy & Planning, M& C Saatchi, said, “W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes, W has the potential of becoming an iconic brand.”

W, a part of TCNS Clothing, designs, manufactures and retails fashionable garments for Indian women. It is a pioneer in introducing the concept of ‘mix-n-match’ in retail and has long been known for its fits and exotic inspirations. The brand is present in 40 cities across the country with 100 exclusive stores.

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