The account was previously handled by MPG and is estimated to be worth Rs 25 crore
BestMediaInfo Bureau | Delhi | February 16, 2012
Platinum Media, a unit of Madison Media Group, has won the media planning and buying account of Dixcy Textiles. The account was previously handled by MPG and is estimated to be at Rs 25 crore. The Tirupur-based hosiery giant markets its products under the names âDixcyâ and âDixcy Scottâ.
Within a short span, the company has been able to garner a healthy market share because of high customer satisfaction of all products offered by it. The company is into innerwear, thermal wear and casual wear and has aggressive growth plans.
Said Basabdutta Chowdhury, CEO, Platinum Media, âWe are delighted that Dixcy has appointed us as their Media AOR and am confident that we will be able to add a lot of value to their business and look forward to a long and mutually beneficial partnership.â
Rahul Sikka, Director, Dixcy Textiles, commented, âTalks were on for almost two years about this shift and also new product launches and the expertise of the agency to handle the same has made us take this decision.â