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Concept Digital renamed as Spiider Digital Hub

The agency has been working with the brands like Tata Mutual Fund, Religare, Barclays Bank, Reebok, SBI, amongst others

BestMediaInfo Bureau | Delhi | February 9, 2012

The Concept Group has revealed a new identity for its digital agency Concept Digital which will now be called as Spiider Digital Hub. The agency has been providing digital solutions for prestigious clients like Tata Mutual Fund, Religare, Barclays Bank, Commtel, AMD, Reebok, SBI, IOCLL and Kumar Builders amongst others.

Says Kushal Sanghvi, Managing Director, Spiider Digital Hub, “At Spiider we put the brand first. Keeping in mind the way people are consuming and spending large time spans on the Internet through PC’s, Laptops, mobile phones and other hand held devices our strategy would always revolve around “engagement” with these audiences while creating a contextual environment and an interactive platform for the brand.”

“Today, we believe that there is no brand for which the enablement of technology and a consumer connect through this communication is a challenge and thus our endeavor would be to connect the dots and get the brand closer to the relevant consumer,” added Sanghvi.

“We stand today in the midst of a media neutral environment. Digital dominance has been the reality of the advertising and marketing spaces across the world, for close to a decade now. As marketers, we’ve always kept our collective finger on the pulse of the consumer. In fact, in the last decade the consumer has really kept us on our toes. From developing digital services to specialist ORM, SEO and Online Strategy Planning strengths, we are constantly re-energising existing paradigms of communication,” concludes Sanghvi.

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