Carlsberg campaign to bring UEFA Euro 2012 trophy to India

Launches digital campaign 'Vote to get the Trophy to your city' as India becomes first Asian country to host the UEFA Euro 2012 trophy

BestMediaInfo Bureau | Delhi | February 3, 2012

For almost a quarter of a century, Carlsberg has been the official sponsor of the UEFA European Championships (Euro), the world's second largest football event. This year the tournament will be held for the first time in Eastern Europe, in the exciting growth markets of Poland and Ukraine, from June 8 July 1. Carlsberg India, for the first time, will bring the UEFA Euro 2012 trophy to fans across a few cities in India this year, further endorsing Carlsberg's reputation as one of the most committed sponsors of football in the world.

Announcing the initiative, Soren Lauridsen, Managing Director, Carlsberg India, said, “True to our commitment of providing the best possible experience to Indian consumers, this association with UEFA Euro 2012 represents another milestone to cement the relationship. We are extremely pleased and proud to be able to bring the Trophy to India for the first time and add to this nation's growing enthusiasm for football. Over the next few months, we will be implementing some exciting campaigns which will create further excitement about football and Euro 2012, at the same time allowing consumers and fans to connect with the Carlsberg brand.”

Carlsberg India has kicked off a 'Vote to get the Trophy to your city' campaign, encouraging fans to vote for their city in order that it has a chance to qualify and host the trophy. Three cities out of Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Goa, Kochi and Pune will get a chance to host this coveted trophy.

Fans will battle it out by simply liking the page and voting for their cities. The cities with the maximum votes will host the Trophy. Each fan can track the status of their city through the 'Glass-o-Meter' tracker on the vote to get the trophy to his/her city page. Football fans can participate by logging on to www.facebook.com/Carlsberg and cast a vote.

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