Avantgarde starts India operations

The Munich-based communications agency completes its international BRIC strategy with the opening of its latest global office in New Delhi

BestMediaInfo Bureau | Delhi |February 9, 2012

Munich-based communications agency Avantgarde will open its 12^th international office in New Delhi. Avantgarde CEO and Founder, Martin Schnaack, and Managing Director of Avantgarde India, Isabelle-Jasmin Roth, will formally launch the India office on February 14. In addition to its offices in London, Paris, Vienna and the Middle East, the opening of Avantgarde India will complete the company's BRIC strategy after the successful launches in Brazil, Russia and China.

The completion of Avantgarde's presence in all BRIC countries emphasises Avantgarde's global engagement with target groups and brands and creating outstanding experiences in its mission of 'creating fans'.

Given the vast experience of the Indian business world of India MD Isabelle-Jasmin Roth, the company is looking forward to a successful new and international enterprise. “Avantgarde strongly believes in the fast and sustainably growing Indian market,” said Schnaack. “We see great opportunities for us, adding perfectly to our dynamic global expansion.”

Roth said, “India has become a leader in the global business world. The market has a great potential and is of prime importance to us. We are excited to start our Indian operations."

In 2010, Avantgarde has already executed successful events for Audi and Ray Ban in India. Avantgarde's mission is 'Creating Fans'.

Avantgarde was founded in Munich in 1985 and is an owner-managed, global communications agency with a focus on experiential marketing. With over 400 employees at 16 locations around the globe, Avantgarde creates outstanding brand experiences. Recent awards include the Grand Award at the New York Galaxy Awards 2011 for Avangarde's MINI Wanderlust campaign.

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