Affle appoints Rahul Roushan of Faking News as Head - Content Services

The mobile media company reinforces focus on creating relevant, compelling technologies &content for global audiences

BestMediaInfo Bureau | Delhi | February 22, 2012

Affle, Asia's leading mobile media company has appointed Rahul Roushan as Head- Content Services based out of its Gurgaon office. With this association, Affle aims to strengthen its content services and provide unique content offerings on the digital medium through innovative and appealing branded content initiatives.

Rahul Roushan, a former journalist who goes by the pseudonym “PagalPatrakar”, began his road to recognition with the success of the globally renowned news satire website – Faking News (http://www.fakingnews.com/). Faking news was originally launched in 2008 as a blog and hobby, but later with its popularity and creative content went viral to becomea very popular & successful venture. Rahul is well known in his arena of business as an observant andcreativeperson who believes that a good parody news piece is all about –making it relevant to the readers and making a point while being funny and humorous.

Announcing the appointment, Anuj Kumar, CEO, Affle, said “We are delighted to have a successful entrepreneur like Rahul Roushan on board, to strengthen Affle's content offerings for consumers and brand solutions for advertisers. We see a market gap currently fororiginal & engaging mobile content andgiven Rahul's successful stints in the industry and much appreciated creativity, we are confident of filling this void.  Rahul will be the driving force of our content strategy team to create differentiated branded content solutions for consumers and advertisers in the digital space.”

At Affle, Rahul will take up responsibility of leading initiatives for specialized content offerings that have a unique edge and will appeal to consumers as well as advertisers.He will play a key role in driving the advertiser campaign solutioningbusiness at Affle and focus on launching more differentiated branded content initiatives. In addition, Rahul and his team will  continue to offer & grow the cutting edge fun content on Faking News, whereas the marketing, advertising, content syndication, merchandisingand other commercializationaspects will be managed by Affle through itscarrier, publisher and advertiser outreach.

On his appointment, Rahul Roushan, Head - Content Services, Affle said, “I'm thrilled to be a part of Affle, a company that is well recognized as a leader indigital technology &media. With Affle, I look forward topushing Faking Newshigher up in the popularity charts and also creating new opportunities to work with the team to develop diversified content and enhance user experience.I see this as an excellent opportunity to ideate and create new intellectual property around branded content solutions.”

A post-graduate in Business Administration from IIM Ahmedabad, Rahul also had a string of diverse roles including working as a journalist at Sahara Samay and an entrepreneur where he launched a website - cricstock.com ahead of 2007 ICC World Cup.

Info@BestMediaInfo.com

Info@BestMediaInfo.com