SAB TV launches 'Luv 4 India' campaign on digital platform

Kicked off on 23rd January, the campaign closes on Feb 5th, 2012

January 25, 2012:

On the occasion of the 62nd republic day, SAB TV, India's leading family comedy entertainment channel is launching adigital initiative titled 'Luv 4 India'. 'Luv 4 India' is a digital campaign that gives Indians an opportunity to 'Express their Love for India'.

'Luv 4 India' is a facebook application where people tag themselves on the Indian Tricolor. As more and more people tag themselves, the app unfurls into a beautiful mosaic of pictures, all congregating to form the Indian tricolor.

Anooj Kapoor, Executive Vice President and Business Head, SAB TV, speaking about the initiative said that, “SAB has always been at the forefront of initiating interesting an innovation around the brand. This activity actually encourages people to express their love for the country. We would reach out to people across India to participate in this initiative.”

The campaign kick starts from January 23rd and will close on Feb 5th, 2012.This Republic Day express your love for your country. Come joins us in our initiative on the official SAB TV Facebook page, www.facebook.com/SABTV

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