Colors opens sales & marketing office in Dubai

The new office will manage sales, marketing and distribution in the Middle East and Africa markets

BestMediaInfo Bureau | Delhi | January 18, 2012

Viacom18, an equal JV between Viacom Inc. and Network18 Group, has announced the opening of an office in Dubai to manage sales, marketing and distribution of its channels in the Middle East and Africa markets with a view to strengthen its presence and expand its viewer base in the region. This is Viacom18's second office overseas after opening its first international office in the USA in September 2010.

The channel has also set up an in-house ad sales team to market itself in the MENA region. Till December 2011, Colors' ad sales in the region was being represented by its distribution partner Pehla.

The newly-formed ad sales team appointed by Sachin Gokhale, Director, Business Operations – Middle East & Africa, will have an ad Sales team spearheaded by Brendan D'Souza, Account Director.

Colors is represented in the UK region by TMS.

Commenting on the development, Gaurav Gandhi – Head International Business and COO Sun18 North, said, “The entertainment industry in the Middle East holds a remarkably high potential for South Asian channels. With the ever-increasing demand for Indian content and Colors rising popularity in the region, we have decided to set up our regional Middle East operations.”

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