Performics integrates the science of performance marketing to optimise digital actions to accelerate brand engagement, leads and sales through its offering ‘OneSearch’.
BestMediaInfo Bureau | Delhi | September 12, 2011
Strengthening its ROI offering further, ZenithOptimedia has introduced its performance marketing agency unit Performics in India. Headquartered in Chicago, with international hubs in London, Paris and Singapore, Performics India operations will be headed by Rajat Gandhi who was heading Zed Digital so far. He will be leading a team of 15 members at Performics in Delhi and Mumbai.
Performics integrates the art and science of performance marketing to optimise digital actions that accelerate brand engagement, participation, leads and sales. The performance specialists at the agency empower its clients to make smart decisions about their digital spend and increase ROI.
Founded in 1998 as a performance marketing agency, Performics was acquired by DoubleClick in 2004, which became part of Google in 2008. Now, as the performance marketing agency for ZenithOptimedia, Performics leverages exclusive partnerships with leading publishers for scale and innovation.
The focus of Performics is to bring in the concept of One Search into India. It is currently the leading global search agency which offers OneSearch, i.e., SEO and SEM, in an integrated and embedded way. Performics’ core offering, OneSearch, drives integrated search efficiency for clients to ensure optimal marketing investment. The agnostic approach pairs third-party platforms with proprietary technology, including BenchTools, Global Analytics Tools and Socialtools, to deliver best in class solutions.
India is critical to Performics global plans as it is one of the fastest growing markets and the clients in India are more focused on ROI. Performics is going to work on current ZO clients like Timesjobs.com, Ebay, and global Performics clients like Air France and Microsoft.
For Microsoft in India as around the world, the demand for search and performance marketing solutions always shows an upward trend. “I am delighted that we will now be able to leverage on Perfomics’ capabilities in India,” said Vineet Durani, CMO, Microsoft India, on the launch of Performics India.
“We strongly believe India will be a key market for Performics and our “One Search” proposition and performance skill set will deliver great value to our clients,” said Andras Vigh, Global Managing Director, Performics.
Commenting on the roll out of Performics India, Satyajit Sen, CEO, ZenithOptimedia India, said, “Search today is central to intended consumer and fundamental to our Consumer Pathway, and with clients demanding best in class specialised skills and seamless digital integration, I believe that Performics’ capability provides that extra edge to our ROI offering.”