A campaign is currently airing on SAB TV and has garnered tremendous response across cities.
BestMediaInfo Bureau | Delhi | July 1, 2011
‘Happy Housewives club’ is an aspirational platform for the housewives wherein they get to meet their friends, unwind, have fun time, socialize and also showcase their talents through SAB TV. Happy Housewives Club campaign is currently airing on SAB TV and has garnered tremendous response across cities like Mumbai, Delhi, Pune, Kolkata and even from smaller towns like Muzaffarpur, Anand, Ambala, Jalgaon, Kolhapur etc.SAB TV aims to have 2000 such clubs by end of 2010 across India.
This initiative will expand the SAB family and extend the core values of SAB like positive thinking, driving core family positive values, being happy and optimistic.
Anooj Kapoor, Executive VP & Business Head, SAB, said, “After the success of SAB KA Mela we are launching another consumer connect programme called Happy Housewives Club, clearly aimed at the women audience. "Through Happy Housewives Club, we hope to win over and create a bond with the women audience among the growing base of SAB families.”
He further added, “Happy Housewives Club will be implemented in 20-25 cities in the hindi speaking markets in the country. It will be an initiative for the housewives, by the housewives, to engage them with the brand – thereby extending the brand platform.”
The initiative adds immensely to the existing brand promise of SAB of being a channel with light hearted programmes that can be enjoyed with the entire family.