Except top 3 Hindi GECs, all the other channels lose eyeballs in the 18th week of TAM 2011.
Rajat Arora | Delhi | May 4, 2011
India’s No.1 Hindi general entertainment channel Star Plus has strengthened its leadership further by adding 34 GRPs this week. The channel has garnered 334 GRPs in the week 18 of TAM 2011 (300 GRPs last week).
The second most watched Hindi GEC Colors has also gained some GRPs marginally. The channel had added a few GRPs last week also. According to the TAM people meter, Colors has recorded 232 GRPs in the 18th week (last week 227).
Zee TV has bounced back to record 208 GRPs in week 18 (193 GRPs last week).
Sony Entertainment Television has further lost some GRPs this week and recorded 139 GRPs (last week 145).
SAB is again fighting neck to neck for the 4th spot. The channel has recorded 138 GRPs in week 18 (last week 139).
The No.6 player Imagine TV recorded 59 GRPs in 18th week (last week 61).
Star One has garnered 30 GRPs (last week 30). Sahara One is at 25 GRPs (last week 29).