Mumbai received an exceptionally high viewership while supporting Mumbai Indians as compared to Kolkata.
BestMediaInfo Bureau | Delhi | May 27, 2011
MI vs KKR - Eliminator Match on 25th May saw some really high voltage action and fan Following not just on the Ground also on TV Screen , IPL Fans across were enjoying each ball by being glued to their television sets , match was rated at 4.1 on aAmap people meters making it one of the highest Rated match of IPL 4 .
Also Net Reach took a Jump of 40 % in this match, the Average Net Reach of IPL 4 matches is at 13.2 whereas for this match it went up to 18.5 %.
Regional Loyalty is one aspect that IPL Teams enjoy tremendously, the involvement in the region these teams belong to was incredible, for Kolkata market al though they lost but people were chanting for the Knight Riders till the last ball that’s but guess it was Mumbai Indian written all over because of the exceptionally high regional Loyalty, a whooping 10.6 peak ratings was recorded, Way to go – Mumbai!!
Well Now that the Grandest of Finale is nearing, Eyeballs are bound to go higher, Keep watching this space for more!!