The agency will handle the communications for ET NOW, TIMES NOW, MOVIES NOW and zoom.
BestMediaInfo Bureau | Delhi | March 15, 2011
LinOpinion, the PR division of Lowe Lintas India, has been appointed by Times Television Network as its Public Relations partner for ET NOW, TIMES NOW, MOVIES NOW and zoOm after an aggressive multi-agency pitch. Times Television Network is part of India’s largest media conglomerate, The Times Group.
Sunil Lulla, Managing Director & Chief Executive Officer, Times Television Network, said, “Times Television Network has integrated its communication services under LinOpinion, which has brought the necessary skills and experiences in building first class brands, which are under the Times Television Network. This is a choice which binds good partnership in reaching out to contemporary viewers, of a differentiated bouquet. The leadership and management of LinOpinion give us great confidence and comfort”.
Ameer Ismail, Executive Director, Lowe Lintas said, “LinOpinion continues to grow very aggressively and this win a true testament to the excellent track record and quality of the bank of work executed in the area of broadcast, entertainment and lifestyle. We are delighted to win this large and prestigious mandate.”