This year, Indian agencies pick almost half of the metals won last year; could not manage a Gold for India.
Neha S | Delhi | March 21, 2011
The winners of the ADFEST 2011 have been announced on 19th March, Saturday at the 14th Asia Pacific Advertising Festival (ADFEST), held at Mövenpick Resort & Spain Phuket, Thailand.
Indian agencies have bagged 18 metals at ADFEST 2011 which is far less than the metals won last year. Not only this, no agency has managed to pick a Gold for India this year. Last year Indian agencies had managed to pick 34 Lotus at the Adfest 2010.
At ADFEST, one of Asia's top annual awards for the ad industry, Leo Burnett India has won maximum 6 metals including 3 Silver Lotus and 3 Bronze Lotus.
Creativeland Aisa has won 3 Silver Lotus including two for LMN and one for Hippo campaigns.
Winning a Silver and 2 Bronze, McCann Worldgroup has managed to win 3 Lotus at Adfest this year. The agency has won the Silver for its campaign for Sanitol Hand Sanitizer in Film category while it has got 1 Bronze Lotus each for Servo and Odomos campaigns.
Ogilvy and Mather has won 4 metals, 2 Bronze combined with Good Morning Films for Tightrope campaign for ICC Cricket World Cup 2011 and 1 Bronze each for Indian Railways and Nataraj Scales. Good Morning Films has one Silver for its campaign for Amnesty International in Film Craft category.
Bates141 has bagged a Bronze in Print Craft category for Staedtler Pens.
See the list below:
Film Lotus | Creativelad Asia | LMN Lemon Aqua | Silver |
McCann Worldgroup | Sanitol Hand Sanitizer | Silver | |
Ogilvy & Mather | Indian Railways | Bronze | |
Radio Lotus | McCann Worldgroup | Odomos | Bronze |
McCann Worldgroup | Servo | Bronze | |
Leo Burnett | Bajaj Hand Blender | Bronze | |
Leo Burnett | Welfare of Homeless Kids | Silver | |
Design Lotus | Leo Burnett | Bajaj Majesty Iron | Silver |
Ogilvy & Mather | Nataraj Scales | Bronze | |
Leo Burnett India | Gandhiji Font | Bronze | |
Print Craft Lotus | Leo Burnett India | Awareness For Bhopal victim | Silver |
Bates 141 | Staedtler Pens | Bronze | |
Leo Burnett India | Gandhiji Font | Bronze | |
Film Craft Lotus | O&M/Good Morning Films | ICC/ World Cup Tightrope | 2 Bronze |
Creativelad Asia | Hippo Baked Munchies | Silver | |
Creativelad Asia | LMN - Last Drop/ Tummy/Cheetah | Silver | |
Good Morning Films | Amnesty International | Silver |