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Vdopia is India’s largest video content monetisation network

Declares comScore in its Video Metrix released for October 2011

BestMediaInfo | Delhi | December 5, 2011

comScore, the global leader in measuring the digital world through digital marketing intelligence, has released the Video Metrix for October 2011. The data confirms Vdopia’s leadership position in the online video advertising domain in the India region around professionally produced content.

Among the major achievements of Vdopia in October 2011 are:

  • Vdopia was No. 3 in the list of Top 100 video properties in India and the 2nd largest video network
  • Vdopia had possessed nearly 8 million of the total universe of 30 million unique video views across its extensive network of India specific publisher sites
  • Vdopia is the largest digital video ad network for online video ads placed inside professionally produced content that brands and users prefer

“The latest Comscore stats reaffirms our leadership position in the digital video advertising space. Our commitment towards brands, viewers and publishers has helped us to maintain our leadership position,” said Debadutta Upadhyaya, VP - APAC, Vdopia Inc.

“Since inception, we have aimed to be the best in whatever we do. We were the first company to launch the concept of live streaming ad insertion in the Indian digital video world as well as video and rich media ads on mobile. Being the frontrunners in the industry, it is our constant endeavor to maintain the portfolio of high quality products which are coupled with advanced technology.” commented Srikanth Kakani, CEO, Vdopia Inc.

Vdopia Inc. is a leading global online and mobile video ad network. The Vdopia network reaches 162 million users worldwide in 21 countries through more than 14,000 sites and applications. It is headquartered in Silicon Valley, with offices across the US, India, South-east Asia and Middle East.

In the Asia-Pacific market, Vdopia provides clients with the largest network for online video ads, as well as patent-pending technology for scalable real-time video ads in live-streaming content.


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