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Oye! 104.8 FM’s Khas Peshkash goes ‘Ooh La La’

The Ghazal version of ‘Ooh La La’ created by the Oye! 104.8 FM’s team turns into a rage on Facebook and Youtube

BestMediaInfo Bureau | Delhi | December 7, 2011

Oye! 104.8 FM’s Khas Peshkash is in the news lately for its version of ‘Ooh La La’. The Ghazal version of ‘Ooh La La’ created by the Oye! 104.8 FM team features Vidya Balan and is a rage on Facebook and Youtube. The producers of The Dirty Picture were so impressed by Oye! 104.8 FM’s take on this song that they cut a video for it and labeled it as ‘Ooh la la- Desi Version’. The video of Ooh La La Khas Peshkash is up on The Dirty Picture’s official Youtube channel.

Ooh La La Khas Peshkash is on its way to become the first organic Bollywood video viral as it has generated 27,000 hits on Youtube in just 5 days. The numbers don't come as a surprise because the popularity of Khas Peshkash is growing not only among listeners but also in Bollywood. Stars like Shah Rukh Khan and Ranbir Kapoor have been a part of Khas Peshkash productions of "Chammak Challo" and "Sadda Haq" versions of Khas Peshkash. "Today social media is important to any media brand, the strength of a radio property can be judged by how fast it can travel on the internet and how much likes and shares it can generate, this is not the power of the internet it’s the power of good content" said Vehrnon Ibrahim, Nation Programming Head.

Khas Peshkash comes as a breath of fresh air and listeners are responding to it across Delhi and Mumbai. "Radio humor was for long all about mimic voices of Sunny Deol, Dharmender and Sanjiv Kumar" said Virag Mishra, National Content Head "Khas Peshkash is simple and rooted in Indian reality. Its ease and simplicity is what works for it and of course it is better than original". Another example of the success of Oye! 104.8 FM’s comedic styling is the phrase ‘Bhat's my name?’ from the Shiela Ki Jawani Khas Peshkash TV ad.

Listen to the ‘Ooh La La- Desi Version’:


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