Kamal Basu to join Skoda as Head of Marketing
The former CEO of Saatchi & Saatchi is likely to take up his new role sometime next month
Neha Saraiya | Delhi | December 30, 2011
Kamal Basu, who recently quit as CEO of Saatchi & Saatchi, is set to join Skoda India as Head – Marketing, according to informed sources. In his new role, Basu will oversee the marketing operations of the automobile company and is slated to join at the end of January.
Basu moved out of Saatchi & Saatchi after a more than a decade-long stint. He has an overall experience of 17 years in advertising, having worked with agencies like Ogilvy India, DY&R and BBDO.
Interestingly, Skoda is learnt to have taken a decision to review its creative mandate with Saatchi which was assigned in May this year.
Neha@BestMediaInfo.com
Info@BestMediaInfo.com