ESPN STAR Sports bolsters cricket syndication team

Two new appointments strengthen global cricket syndication operations

BestMediaInfo Bureau | Delhi | December 16, 2011

ESPN STAR Sports (ESS) has announced two new appointments strengthening its Cricket Syndication Team.

Guy Le Grew, who previously supported the syndication team in his capacity as Assistant General Counsel of ESS will now assume the role of Director, Syndication. Assuming a wider commercial role, Le Grew will now be responsible for handling sales and client servicing activities in addition to providing acquisition and legal support on all cricket deals, with responsibility for territories in the UK & Europe, Australia, New Zealand, USA, Canada and South Africa.

Said Anurag Dahiya, Senior Vice President of Corporate Development & Cricket Rights, “I am delighted to have someone of Guy's calibre take a wider role in our team as we enter a new year. We look forward to leveraging his proven negotiation and commercial expertise to enhance our global relationships and activities.”

Further to Le Grew's appointment, Sunil Manoharan, Senior Manager of Cricket Syndication, has been tasked with a more independent role in managing clients in the territories of Pakistan, Afghanistan, Sri Lanka, Bangladesh, West Indies, Middle East and others, and will continue to coordinate various cricket event operations.

Both new appointments will strengthen ESS' Cricket Syndication Team with a further injection of legal, commercial, broadcasting and production experience.

Prior to joining ESS, Le Grew was based in the United Kingdom, where he worked as a Senior Legal Advisor in the Legal and Business Affairs team at Sky Sports, Britain's largest sports broadcaster. During his five-tenure, he was responsible for delivering a full range of legal support across the business including the negotiation and implementation of a variety of acquisition, production and sponsorship deals, as well as providing extensive contractual and legal advice.

He has more than twelve years of legal experience, having started his career with Middletons Lawyers in Australia in the Corporate/Commercial Mergers & Acquisitions division. He then moved to the United Kingdom to a subsidiary of the Royal Bank of Scotland as In-house Corporate Legal Advisor and later moved to British Sky Broadcasting before relocating to Singapore to join ESS in January 2010.

Sunil brings with him more than fifteen years of Broadcast experience and prior to his current role in Sports Rights Sales and Management, he produced content for television including live sport, magazine shows and promos. Since joining ESS more than eleven years ago, Sunil has specialised in live sports broadcasting with a particular focus on cricket, and has produced live cricket from most of the iconic cricket stadiums from around the world.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to a cumulative reach of over 300 million viewers in Asia. ESPN STAR Sports operates from its Singapore headquarters and has regional offices across six countries in Asia (China, Hong Kong, Taiwan, India, Malaysia, South Korea). ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its 23 television channels, 3 broadband networks, digital content services, and its on-ground Event Management Group.

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