DreamWorks Animation picks Dream Theatre & KWAN as India representative

Dream Theatre and KWAN will establish a licensing and merchandising program for the animation company

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DreamWorks Animation picks Dream Theatre & KWAN as India representative

Dream Theatre and KWAN will establish a licensing and merchandising program for the animation company

BestMediaInfo Bureau | Delhi | December 14, 2011

publive-imageDreamWorks Animation has appointed Dream Theatre Pvt. Limited and KWAN as consumer products licensing and promotional representatives for the company in India.  This past May, DreamWorks Animation's Kung Fu Panda 2 became India's highest grossing animated film of all time with over 25 crore ($5 million) at the Indian box office.  DreamWorks Animation's current release, Puss in Boots, opened in India on December 2, 2011. Madagascar 3 and Rise of the Guardians will follow in 2012.

Under the appointment, Dream Theatre and KWAN will establish a licensing and merchandising program across a wide array of products and categories in an effort to bring life to the iconic characters featured in DreamWorks Animation's slate of upcoming feature films along with focusing on high-level marketing and promotional initiatives.

Both arrangements cover a wide spectrum of licensing categories that include products such as publishing materials, apparel, accessories, stationery, gifts, novelties, as well as branded foods, personal care products and promotional licensing.

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