mydala emerges as Bollywood’s ticket to the social commerce super highway
BestMediaInfo Bureau | Delhi | December 21, 2011
mydala.com, India’s first and largest group buying/social commerce portal, has announced that it has been selected as the social commerce partner for promoting this year’s most awaited action thriller, Don2, through an aggressive multimedia campaign encompassing group-buying, social media, and various ATL and BTL marketing promotions. Releasing worldwide this Friday, the Farhan Akhtar film features Shahrukh Khan, Priyanka Chopra, Boman Irani, Lara Dutta, Kunal Kapoor, Aly Khan and Om Puri.
Commenting on the partnership, mydala’s founder and CEO, Anisha Singh says, “This Christmas, mydala has brought a bagful of goodies for our loyal patrons who love to watch King Khan’s comeback in the avatar of the Don. Under our Mission Get Don, mydala is giving away not tens or hundreds, butTHOUSANDS of free tickets to watch Don2 through our various contests and shopping deals on mydala as well our directory for all sales & offers in a location, Deal Hunter. There are movie tickets to be won through SMS contests, plus exciting movie merchandise at stakes! You’re a winner even if you are not lucky enough in the contests – mydala lets you buy Don 2 movie tickets of leading multiplexes at a deeply discounted price. But hurry before we run out of stock on this limited period pan-India discount deal across PVR, Fun Cinemas and Cinemax, kyonki Don ko gyarah mulkon ki police dhoondh rahi hai!”