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RBNL in content partnership with Lucha Libre USA

Masked Warriors to air simultaneously on RBNL’s BIG CBS Prime and BIG MAGIC

BestMediaInfo Bureau | Delhi | November 22, 2011

Lucha Libre of USA has announced a long-term partnership with multi-media entertainment conglomerate Reliance Broadcast Network for its bouquet of channels. The first season of the ‘Masked Warriors’ will air simultaneously on its English entertainment channel BIG CBS Prime, launched through its joint venture with CBS Studios International, and its regional entertainment channel BIG Magic targeted at viewers in Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand.

The global hit show will air on BIG CBS Prime every Friday at 9:00 PM and on BIG Magic on Saturdays and Sundays at 7:30 PM.

This language agnostic programming is a free style wrestling show that boasts of some of the most death-defying showmanship and premieres in India. Lucha Libre USA has seen a tremendous increase in popularity among Indian audiences, especially among the 15-24-year-old demographics. To capture that audience, the ‘Masked Warriors’ TV series includes a well-known, world-class roster of Mexican and US wrestlers, such as Lizmark Jr., Super Nova, Marco Corleone, Shane Helms and Tinieblas Jr.

“Sports programs are known to draw huge audiences in India. A deep audience insight mapping indicated an excellent opportunity to bring to India the Masked Warriors, showcasing the new and iconic warriors of Lucha Libre. We are confident that this offering will resonate well with our audiences across both channels, and are extremely pleased with the partnership”, said Reliance Broadcast Network Ltd. in a statement.

“We are excited to be partnering with Reliance Broadcast Network to bring this incredible tradition of Lucha Libre to audiences in India and allow them to view the program across demographics. We are confident, the reach and rich relevant audience base of BIG CBS Prime and BIG MAGIC will allow us to create sizeable impact in the Indian market.” says Lucha Libre USA’s CEO Steven Ship.

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