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Percept OOH executes campaign for Pashmina Developers

The campaign for ‘Pashmina Waterfront’, a luxury residential project in Bangalore, was aimed at a specific target audience

BestMediaInfo Bureau | Delhi | November 10, 2011

Percept Out Of Home has executed a month-long outdoor campaign for the newly launched ‘Pashmina Waterfront’, a premium residential project by Pashmina Developers in Bangalore, near the Bhattarahalli Lake.

The objective of the campaign was to create awareness about the lush residential project amongst the high income group. Since the target group was very specific, Percept OOH strategically identified the best possible spots to cater and cover all the traffic going to and fro from the project. In addition, mediums around metro station were used by the agency to get additional mileage.

Commenting on the campaign, Rajneesh Bahl, Business Head-Outdoor, Percept Out Of

Home, said, “We are delighted to be a part of such a prestigious project. The task was to create awareness but at the same time maintain the signature touch of Pashmina Waterfront. Area profiling and media selection played a major role in the campaign’s success.”

Jai Ganesh M S, Vice-president, Pashmina Developers, said, “Real estate is highly territorial and we had a clear understanding of our target audiences and where they lived and worked. When we shared the brief, Percept helped us identify the best possible spots to capture the attention and interest of our TG.”

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