He replaces Indrajit Sen who is now Executive Director and nominated member of the IOAA board
BestMediaInfo Bureau | Delhi | November 29, 2011
The Indian Outdoor Advertising Association (IOAA) has appointed Pawan Bansal of Jagran Engage as its new Vice-Chairman in place of Indrajit Sen, following his departure from Laqshya Media. Sen has now been appointed Executive Director and continues as a nominated member on the IOAA board.
Sen has been given the special responsibility of implementing the SOP and new business practices that were kicked off earlier this year. He will also carry forward the research agenda of IOAA.
At its board meeting, IOAA reviewed the implementation of the SOP so far. Several reports from various members were noted whereby two large agencies have not implemented the SOP and also have tried to blatantly violate the minimum display period. It was decided to make one last attempt to resolve the problem before embargoing these two agencies.
IOAA has also rationalised the annual fees for all members, including various city associations, so that they are less than Rs 900 per month per company. The bulk of the amount collected by way of annual fees will be spent on establishing census data of all outdoor displays, arranging for reliable third party monitoring across all major cities, establishing an AdEx, working with MRUC to ensure that the Indian Outdoor Survey (IOS) sees the light of day and becomes a regular currency, and conducting such other research projects that help increase business for the outdoor media.
To ensure that all expenditure on research is to the fullest satisfaction of industry categories that spend the most on outdoor, IOAA plans to hold a round-table with marketing heads of the largest spending companies. To be held shortly in Mumbai and Delhi, these meetings will have a single-point agenda of discussing appropriate metrics and factors that would restore client confidence in OOH and foster growth.