Affle strengthens India management team

Mobile media company appoints Gaurav Pahwa as Associate Director. He moves from Sport18

BestMediaInfo Bureau | Delhi | November 10, 2011

Affle, Asia's leading mobile media company, has appointed Gaurav Pahwa as Associate Director - Business Development (North and East). He will be based in Affle's Gurgaon office. He moves from Sport18, the sports management division of the Network18 group where he was Regional Manager (North and East).

Pahwa brings over 13 years of experience in a range of industries including print, digital, TV and on-ground media. At Sport18 his responsibilities included sales and marketing of marquee sports events across platforms. Prior to that, he was Regional Manager (North), Advertising Sales, for Ten Sports. Gaurav has also worked in leadership roles in media companies like BBC World and Jasubhai Digital Media.

Announcing the appointment, Sankalp Mehrotra, Regional Director, Business Development, Affle, said, “We are delighted to welcome Gaurav to the Affle family. Gaurav's inclusion in the Affle team ties in well with our extremely ambitious growth plans for 2012. We are geared to launch an array of highly entertaining and pathbreaking mobile propositions, which would strengthen our dominance in the mobile advertising and mobile messaging domains”

On his appointment, Gaurav Pahwa said, “I am extremely excited on joining Affle at this crucial juncture. It is wonderful to be a part of the mobile media revolution where the small screen is gaining in importance as a leading content consumption medium. Consumers for mobile media are growing in millions and Affle has all the right products & partnerships to succeed in this emerging ecosystem. I look forward to playing my part in Affle's growth plan and to further consolidate its position as a market leader in the strategically important Indian market.”

Affle is headquartered in Singapore. It had had recently announced a partnership and investment of Rs 50 crore with D2 Communications, Japan's largest mobile advertising company (JV between NTT DoCoMo and Dentsu), to provide mobile advertising solutions to companies across Asia.

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