Starting tomorrow, the 10 day festival is all set to bring together cutting-edge features and a goldmine of artistic films
BestMediaInfo Bureau | Delhi | November 22, 2011
The official poster of the 42nd International Film festival was launched today by Shri Shankar Mohan, Director, IFFI along with renowned filmmaker AK Bir and Mr. Manoj Srivastava, CEO, ESG. ‘Vasudhaiva Kutumbakam’ translating to ‘The Whole World is One Family’, is the theme of the 42nd International Film Festival of India. This ‘festival of transition’ which aims to make IFFI the numero uno festival in the world, is brought to life by the vibrantly contemporary design by Padmashree Thota Tharani.
The poster of the festival which will work as the identifying imagery of this 42nd edition of IFFI has been conceptualized by the renowned Art Director Padmashree Thota Tharani best known for his contribution to Indian cinema through works of art in movies like ‘Indian’ and ‘Nayagan’ which won him the National Film Award for Best Art Direction. Also known for designing in acclaimed movies like ‘Sivaji: The Boss’, ‘Dasavatharam’ and ‘Thiruda Thiruda’, Shri Tharani has brought the inherent theme of IFFI and presented it through his bold strokes which depict the evolution of IFFI as a brand and its integration of Indian sensibilities with world culture. With his strokes, Shri Tharani has also portrayed the ongoing journey of IFFI and its accent to the pinnacle of world cinematic presentation.
According to Shankar Mohan, the Festival Director, “Shri Thota Tharani has brought to life the ideation of IFFI and has shown in his minimalistic presentation, the complete story of IFFI. A brand which has announced the growth of Indian Cinema and its acceptability across the world medium, this design in Black-and-White represents the purity of thought and also brings out the freshness and a view to progress that IFFI intends to. Beautifully representing the theme of IFFI, Vasudhaiva Kutumbakam, the logo depicts the co-relation between the cultures of the world which thus translates to The Whole World is One Family”.
This 42nd IFFI which is all set to become the most renowned global cinema festival, brings together cutting-edge features and a goldmine of artistic films which is intended to provide a common platform for acclaimed international cinematic geniuses to communicate and network in this mega 10 day festival.