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UIDAI empanels ad agencies for Delhi Regional office

Empanels RK Swamy BBDO, Span Communications, Perfect 10, Associated , Inter Publicity

Pallavi Goorha Kashyup | Mumbai | October 12, 2011

The Unique Identification Authority of India (UIDAI) has finalized ad agencies for Delhi Regional Office. RK Swamy BBDO, Span Communications, Perfect 10, Associated, Inter Publicity has been empanelled. UIDAI had called for a nationwide creative pitch to empanel region-wise agencies to create multi-media campaigns for Aadhaar.

For the Corporate campaign in Delhi, UIDAI has empanelled Dentsu Communication, Airads, Centum Advertising and Newfields Advertising.

The total size of the business is estimated to be Rs 100 crore.

UIDAI has plans to create the communication in various regional languages such as Marathi, Assamese, Gujarati, Konkani, Bhojpuri, Bengali, Urdu, Nepali, Santhali, Maithili, Magahi, Nagpuri and other dialects of the states, apart from Hindi and English.

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