Ruder Finn starts operations in India

Opens first office in New Delhi; Ropes in Radha Roy as Country Head and Shruti Das as Account Director

BestMediaInfo Bureau | Delhi | October 12, 2011

Demonstrating its commitment to securing a larger role in the fast growing South Asian economy, Ruder Finn, one of the world's largest independent public relations firms, has opened its first office in India. India is one the fastest growing global economies today and has recorded consistently high rates of growth since 2003, with limited downside even during the global economic crisis. With its Head Office located in New Delhi, Ruder Finn India has made two key hires to drive its expansion, Radha Roy and Shruti Das. As Country Head, Radha reports to Jean-Michel Dumont, Chairman, Ruder Finn Asia Pacific.

Radha Roy has over sixteen years of experience in public relations, communication and advocacy. Radha has the rare distinction of having worked on a national policy which influenced making education a fundamental right in India. Her expertise includes strategic counsel, promotional campaigns, corporate social responsibility programs, media and presentation skills training, crisis and issues management and marketing and business planning for clients in the corporate and not-for-profit sector. She has counselled and represented leading corporations like PepsiCo, Max Newyork Life, Danone, Dr Reddy's, Thomson, Timken and ITC in Kolkata, Delhi, Bangalore, Mumbai, Hyderabad and Chennai. She has also worked for many years on campaigns for child rights.

Shruti Das, Account Director, has more than 10 years of experience in marketing & communication. Having undertaken cross-functional roles such as Marketing, Business Development, and Public Relations, she now specializes in strategic planning, development and execution of integrated communications programs. In her previous assignments, Shruti managed communication mandates for organizations like Microsoft, Oracle, NetApp, HTC, ZTE and UNICEF.

“On the heels of our record-level revenues and earnings for the 2010 fiscal year, combined with market demand, it was a logical next step for us to expand our presence to a new part of the world,” Ruder Finn Inc. CEO Kathy Bloomgarden, said.  “A presence in India will benefit our increasing number of multinational clients throughout North America, Europe and Asia by leveraging the synergies between business units, assisting in securing new opportunities and providing regional support to their existing global customer base.”

“The Indian economy has benefited from robust domestic demand and a revival in investor and consumer opinion,” Jean-Michel Dumont, Chairman of Ruder Finn Asia, said. “Our clients realize the necessity to expand their communication capabilities in this era of exponential growth.  With this new office, Ruder Finn will continue telling the vibrant stories of our clients across a range of national and regional media.”

In what promises to be a great stint in India, Ruder Finn has already bagged the retainer account for Automobili Lamborghini for this region. In addition to which, Ruder Finn India team has also successfully undertaken projects to help drive communication mandates for some key global names in the Pharma and Not-for-profit sector.

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