Reliance Entertainment brings California based Talenthouse to India

A creative crowdsourcing platform to nurture fresh and creative talent and provide opportunities for collaboration at international level

BestMediaInfo Bureau | Delhi | October 21, 2011

Reliance Entertainment Ltd., the flagship media and entertainment arm of India's Reliance Group has announced their strategic investment in California-based, Talenthouse and the formation of their joint venture, Talenthouse India.

Talenthouse is the world's leading platform for creative collaboration, providing life-changing opportunities for the creative community worldwide. Talenthouse has associated with world renowned artists like Paul McCartney, Lady Gaga, Maroon 5, Justin Timberlake, Rihanna, Naomi Campbell, Rod Stewart, Brett Ratner, Queen, Kylie Minogue etc. to identify and provide a platform to fresh talent.

Talenthouse India, a part of Reliance Entertainment (digital business), based in Mumbai will oversee growth and business in India and Southeast Asia. It will focus on nurturing fresh and creative talent in the country and provide opportunities for collaboration at international level as well.  Talenthouse will connect with artists across film, fashion, music, photography & art on collaborative projects and embrace artists at entry level. Arun Mehra will spearhead this business as the CEO of the company.

“Talenthouse is a great unique offering which will change the dynamics of the Indian entertainment industry. It will help identify and leverage fresh talent from across the nation in various creative fields. It will also provide a great opportunity to brands to churn out innovative and creative brand solutions. We believe that as the digital medium proliferates in India, the creative and entertainment fraternity will embrace Talenthouse India to access and nurture new and upcoming talent.” said Rohit Sharma, CEO, Reliance Entertainment (digital business).

“Talenthouse is the world's fastest-moving platform for creative collaboration,” saidAmos Pizzey, Talenthouse Founder. “Our vision is to help all artists to be seen, heard, and compensated with the support of entertainment icons, creative professionals, and global brands. Talenthouse lets great art flow without boundaries.”

Talenthouse India (www.talenthouse.co.in) has joined hands with Metallica@F1Rocks to hunt for a rock band to perform alongside Metallica. The initiative received over 250 entries in the span of a week from rock bands across the nation for the unprecedented opportunity.

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