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Colors grows bigger with Bigg Boss; regains No.2 position

Star Plus and Sony remain stable while Zee TV continues losing GRPs touching a new low

Neha Saraiya | Delhi | October 12, 2011

As expected, with the launch of Bigg Boss, Colors has bounced back at No.2 position in the week 41 (2nd Oct to 8th Oct) of TAM 2011. The opening episode of the show on Sunday, 2nd October has garnered 4.3 TVR; however, it has averaged 2.1 TVR from Monday to Saturday. The elimination episode on Saturday garnered 2.1 TVR.

On the other hand, Star Plus and Sony remained stable in the week 41 while Zee TV continued losing GRPs.

The top 5 programmes for Week 41 (2nd Oct to 8th Oct) are Saathiya (4.8 TVR), KBC (4.1 TVR), BALH (3.7 TVR), Balika Badhu (3.7 TVR), CID (3.5 TVR).

India’s No.1 Hindi general entertainment channel Star Plus has maintained its leadership by retaining eyeballs in the week 41. The channel has recorded 304 GRPs (last week 306).

With the launch of season 5 of Bigg Boss and a few changes in primetime programming, Colors has added 50 GRPs to regain its No.2 position in the week 41. It has recorded 255 GRPs this week (last week 205).

Despite losing its No.2 position to Colors, Sony Entertainment Television (SET) has been able to retain its viewers and recorded 248 GRPs (last week 249).

As No.4 Hindi GEC, Zee TV is now 106 GRPs behind Sony. The channel has further lost 15 GRPs to touch a new low at 142 GRPs this week (last week 157).

SAB TV has recorded 121 GRPs in Week 41 (last week 126).

At No.6, Imagine TV has also lost a few points to record 66 GRPs this week (last week 75).

Star One has not seen any changes this week and registered 33 GRPs. Sahara One is the last in the league with 34 GRPs in week 41 (last week 36).

Neha@BestMediaInfo.com

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