BloombergUTV starts 'All India Investor Yatra'

A 25-city initiative to accelerate financial literacy across India

October 24, 2011:

BloombergUTV and National Stock Exchange of India launched the 'ALL INDIA INVESTOR YATRA', a unique initiative to drive awareness and education about healthier investment practices on October 21, 2011. The All India Investor Yatra starts with Surat on October 30^th and travels across 25 towns and cities over the next 6 to 8 months.

Vivek Law, Editor – BloombergUTV speaking at the launch said, “At the start of the year, we made a pledge to hand-hold every Indian towards financial literacy and vowed to be the most trusted guide of the Indian investor. We have taken several steps since, to live by our Commitment. Today, with the launch of the All India Investor Yatra, we are taking the commitment to the next level and strengthening our movement towards financial literacy. This is by far a path breaking initiative that seeks to educate people about their money through theater”

The 'All India Investor Yatra' employs a unique and innovative infotainment format to build investor awareness and impart knowledge, critical for making informed investment decisions through a theatre performance. The performances will be followed by interactions between the investors and a panel of experts who will address the queries of the audience.

The content of the skits will focus on areas like Do's and Don'ts of informed investing, banking, risk analysis, advisory, inflation and selecting the right investing tool among others. The objective of the skits is to educate the investor about Equities & Mutual Funds Vs. Other Asset Classes, ETFs, Risk Appetite, Mutual Funds & SIP's and the advantages of Planned Investments.

Prashant Saran, Wholetime Member – Securities and Exchange Board of India was the chief guest for the evening.

Chitra Ramkrishna, Joint Managing Director – National Stock Exchange of India, speaking on the occasion said, “For NSE, creating investor awareness has been a mission.  This is another attempt, in partnership with BloombergUTV, to reach out to the remote corners of India. This initiative will help investors to manage their finances better and understand the importance of taking sound financial decisions.”

Staying true to the pledge, BloombergUTV launched a series of programmes and initiatives like 'Fightback', a show that has since helped hundreds of Indians break out of their financial woes. 'Exposed' has brought to light some of the most startling revelations out there. 'Market Guru' – an on-air show gives viewers Blunt. And Sharp opinions of the most authoritative experts in India and around the world. BloombergUTV also instituted 'The Financial Leadership Awards' to recognize and bring forward the most promising talent in the industry.

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