Fever 104 FM Launches One Day Mataram Campaign

To host a series of promotional activities for its listeners as a part of their One Day Mataram campaign.

BestMediaInfo Bureau | Delhi | January 18, 2011

Love cricket? Truly believe that this is Team India's best chance at getting the cup home? Can't have enough of Dhoni and his boys? Join the movement on Fever 104 FM.

Fever 104 FM has launched 'One Day Mataram', an innovative line up of initiatives for the cricket crazy folks! What's more, Sourav Ganguly, whom many consider one of the best Indian captains, will be the on-air game expert sharing reviews, previews, and his thoughts on the game.

As witnessed in the past, Fever 104 FM enjoys a reputation of being the most sports-friendly radio station and with this relationship, cricket fans in India can now look forward to some great on-air content and some wonderful opportunities. Fever 104 FM will host a series of promotional activities for its listeners as a part of their One Day Mataram campaign.

On this occasion, Sourav Ganguly, said, “I'm very happy to be associated with Fever 104 FM for One Day Mataram. Their concept is unique and their passion for the game is genuine. The format is well structured with high interactivity and engagement. I am really looking forward to being the voice of One Day Mataram, and I hope to engage with all the listeners of Fever 104 FM.”

S Keerthivasan, Business Head, Fever 104 FM, adds, “We have put together a very special campaign and we have roped in the captain who literally changed the tide for Indian cricket – Sourav Ganguly. We believe that One Day Mataram is a really strong idea that will resonate with cricket-loving audiences, and at the same time it celebrates the One Day format. We are passionate about our cricket and strongly believe that having Sourav Da lead the One-Day Mataram movement will only help to create more support for the game. Fans of the game can look forward to some really interesting radio content on Fever 104 FM.”

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Info@BestMediaInfo.com