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Zee TV launches new reality show ‘Star Ya Rockstar’

With the television stars singing on national television for the first time; the show goes on air on October 8

BestMediaInfo Bureau | Mumbai | September 28, 2011

Zee TV’s upcoming weekend reality show, ‘Star Ya Rockstar’, will go on air from October 8 in the 8:30 pm time band on Saturdays and Sundays. Singing on national television for the first time will be actors Ragini Khanna, Neha Marda, Sachin Pilgaonkar, Sumit Raghavan, Mansi Parekh, Chhavi Mittal and Manish Paul. 

A home-grown format, 'Star Ya Rockstar' will see contestants endure heartbreaking eliminations every Saturday and embark on a journey filled with fun and shocking moments as viewers see a new side of their personalities in the most intense competition over nine weeks. Each contestant will chart his path on the show as an individual and not as part of any team. While fun-filled Saturdays will see the judge selecting the best two and the bottom three among the performances, Sundays will be a time for eliminations.

Talking about the show, Ashish Golwalkar, Head - Non-Fiction Programming, Zee TV, said, “The television fraternity is nothing short of a minefield of singing talent. One hears innumerable anecdotes about so many TV actors entertaining the entire crew on the sets with their vocal talents. It is high time that these immensely gifted actors and some of the most sought-after names on the television scene reveal their hidden talents to our audiences who will be thrilled to know of an all-new, interesting facet of their favourite star’s personality.  ‘Star Ya Rockstar’ will bring the magic of seeing stars with their spirit and passion for music and create a vivid, intimate and powerful entertainment experience for audiences."

To launch the show, the channel has unleashed an aggressive 360-degree marketing campaign cutting across every consumer touchpoint through print, television, radio, direct marketing, outdoor, mobile, web media and consumer connect activities. The final campaign will be rolled out in key cities such as Mumbai, Delhi, Ludhiana, Ahmedabad, Lucknow and Indore. The channel will reach out to over 1.5 crore mobile users through multiple-burst push messaging.

‘Star Ya Rockstar’ has been produced by Wizcraft Television, the television division of Wizcraft International.

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