Taj Television acquires CSA Rights for 8 Years

Now, Taj Television has broadcast rights of 5 cricket boards - South Africa, Pakistan, West Indies, Sri Lanka and Zimbabwe.

BestMediaInfo Bureau | Mumbai | September 12, 2011

Taj Television Limited has acquired the CRICKET SOUTH AFRICA (CSA) television rights for a period of 8 years. The agreements with Taj Television Limited cover the South African Cricket Seasons over an eight-year period from 2012/13 through to 2019/20. The exclusive media rights partnership with Taj Television Limited covers Asia and the Middle East.

With acquisition of these cricket rights Taj Television Limited has broadcast rights of Five Cricket Boards South Africa, Pakistan, West Indies, Sri Lanka and Zimbabwe.

Taj Television India Pvt. Ltd. CEO, Atul Pande said, "We're extremely pleased to have won the Commercial Rights of Cricket South Africa This is a testament to our commitment to the game of cricket and fans as we cement our relationship with Cricket South Africa.”

He further added, "Through our television channels – TEN Cricket & TEN Sports, our website www.tencricket.com and our various wireless platform initiatives, we are confident of taking the rights of Cricket South Africa to new heights by working along with the various partners and are committed to set new benchmarks in broadcasting and distribution."

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