Agency appoints Hari Ganesh Desikan as Senior Planner to work on the Pampers brand among others
BestMediaInfo Bureau | Mumbai | September 22, 2011
Talking about the appointment, Nisha Singhania, GM, Saatchi & Saatchi, Mumbai, said, âWith Hari joining the planning department in Saatchi Mumbai, we now have a truly fantastic team of planners with a diverse set of experiences and talent. I wish Hari all the best and look forward to him helping create some Lovemarks for us.â
Kavita Kailas, Vice-President â Planning, Saatchi & Saatchi Mumbai, said, âWe are very excited to have Hari on board. Along with rich experience across categories, his forte is infusing fresh thinking into brands, which will be of immense value to clients.â
Talking about his new assignment, Desikan said, âSaatchi Mumbai has a wonderful set of people. In fact, more than the brands that I would get to work on, what made me choose Saatchi was the chance to work with Sourabh Mishra, Kavita Kailas and team.â
Desikan has more than 10 yearsâ experience in marketing, brand management and advertising. Having started his career as a sales engineer for Siemens India, he later moved to Trigger Jeans as Brand Manager, and played a key role in reviving the brandâs fortune. Stepping into the agency side six years ago, Desikan has worked on multiple brands. He has worked with ell-known agencies such as Hakuhodo Percept, Ogilvy & Mather and TBWA\India, and serviced brands like CavinKare, Henkel, Panasonic and Odyssey among others.
His last assignment was with a Chennai-based brand communications startup, Gutfeel, as Co-Founder and Partner â Strategy.