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MPG bags Gufic Biosciences media business

The company has well-known brands such as Roll-on, Shapers and Stretchnil. MPG’s appointment will extend through all its key brands.

Pallavi Goorha Kashyup | Mumbai | September 7, 2011

MPG India, the flagship brand of Havas Media, has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based biosciences company with a focus on pharma and personal hygiene products.

GBSL operates across many categories in India including pharmaceutical and personal hygiene. The company’s key consumer brands are Roll-on, Shapers and Stretchnil.

MPG’s appointment will extend through all its key brands including the soon-to-be launched brand Relieve and Relax.

Commenting on the win, Anil Kamath, Vice President, Marketing & Sales at GBSL, said, “The team at MPG showed a thorough understanding of the categories that we operate across. Given the nature of the brands and the high clutter in the space, it is not always easy to come up with innovative solutions, but MPG team did just that.”

Nirmalya Biswas, Senior. Product Manager, GBSL, commented, "We are looking forward to working with MPG to provide effective ideas for our consumer brands."

Anita Nayyar, CEO of Havas Media, India, said, "It is a great opportunity for MPG to be associated with Gufic. The personal hygiene industry is on an upswing given that the consumer is getting more and more concerned and conscious both about health and hygiene. We are confident our product offering will add value to the business and our knowledge in the category will get enriched by working with Gufic."

Kunal Jamuar, Executive Director West, MPG India, added, “We are delighted to be working with GBSL. They not only have a portfolio of well-known brands but also have a great vision on how to take them forward. We are hoping to do some interesting work around these brands and set new trends with disruptive thinking.”

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