Lloyd signs Karan Johar as brand ambassador

The bollywood director will promote Lloyd's 5 new models in LED series including 3D LED TV in 55 inch screen size

BestMediaInfo Bureau | Mumbai | September 19, 2011

Bollywood Director Karan Johar has joined hands with Lloyd to promote its 5 new models in LED series including 3D LED TV in 55 inch screen size. Known for his perfection, Karan understands the value of high quality picture and sound for wholesome entertainment which matches with Lloyd's commitment of delivering world class experience to its viewers.

On this association, Karan said, “I am happy to be a part of the Lloyd family & am sure our association will go a long way. I wish the team great success with this launch. I love the products & I'm sure you will love them too.”

Lloyd is a US$500 million Group, with companies like Lloyd Electric & Engineering Limited and Fedders Lloyd Corporation Limited listed on NSE & BSE. The Brand “Fedders Lloyd” established in 1956 is the pioneers in Air conditioning which introduced LCD TV in 2009.

Speaking at the occasion, Nipun Singhal, President - Lloyd Electric and Engineering Ltd. said, “The market is growing rapidly & we are confident that our range of products will be welcomed by consumers. Diwali being the biggest buying season in India, we are very bullish on sales this year. In the Air conditioning segment, we have witnessed above 300% growth over 2010 and are expecting the same response in the Television range as well.”

He further added, “We are assuring our customers best in class quality with our state-of-the-art LED televisions and are therefore happy to announce `1 crore “Quality Challenge” for our customers: We have compared a 32 inch model of Sony, Samsung with a Lloyd TV of the same screen size and approx at the same price point and challenged  the perception in consumers mind by saying that if anyone can prove the other equivalent screen size and priced models are better in picture quality than the Lloyd TV as above, we would offer `1 crore as a cash prize. Our televisions promise the viewers the “true magic of cinema”.

Info@BestMediaInfo.com

Info@BestMediaInfo.com