Indian brands top charts on Facebook

Seven Indian brands make their way in list of global top 10 brand pages on Facebook

BestMediaInfo Bureau | Delhi | September 14, 2011

With Facebook marketing fast picking up, brands are finding innovative methods to engage audiences on the social networking site. And the best news is that Indian brands are scoring heavily. The latest report of Social Bakers shows that in a list of 100 global brands advertising on Facebook, around 25 Indian brands have registered a decent position in terms of engagement. In fact, the top 6 brands on the list are Indian companies with three international brands filling the seventh, ninth and tenth positions, respectively.

While Kingfisher occupies the top slot with a fan base of (2,174,386) and score of 83 per cent, Bingo follows in second place. At No. 3 is Tata Docomo with a fan count of 3,889,952 (score 77 per cent) while MTV India is No. 4 with fan count of 2,915,278 (score 77 per cent).

Another Tata brand, Tata Photon, is at fifth position, with a score of 76 per cent and a fan base of 1,036,864. At No. 6 is ebay India with a fan base of 1,107,276 (score 75 per cent). Shopper's Stop has ranked No. 8 with a fan base of 1,423,026 and score of 73 per cent).

The three international brands featured in the top 10 list includes Dior with a score of 74 per cent, MINI with 72 per cent, and Audi USA at 71 per cent.

According to Sabyasachi Mitter, MD, Interface Business Solutions, "This trend shows the success of social media strategies employed by brands in India. Earlier stats released by Social Bakers mentioned that on an average, Indian's 'like' more brands on Facebook than people elsewhere. The leaderboard now proves that with the right content and engagement strategy, Indian's are also likely to be more engaged than people from other regions."

Interestingly, the report findings indicate that although people on Facebook 'like' the pages of big brands like McDonalds, Coke, Dominoes and Disney, due to lack of consumer engagement initiatives and content, consumers skip revisiting the brand page thereafter.

The page score for brands is based on 30 parameters under four broad heads -- Fans, Content, Engagement and Quality.

Info@BestMediaInfo.com

Info@BestMediaInfo.com