'Converge I' executes promotional activities for Rohto Pharma

Launches four-pronged multi-city brand promotion campaign for its products - Acnes & Oxy.

BestMediaInfo Bureau | Delhi | September 13, 2011

Converge Integrated Media Solutions Pvt. Ltd., has launched a four-pronged, multi-city, brand promotion campaign for Rohto Pharma (India) Pvt. Ltd., a leading consumer healthcare company and subsidiary of Rohto Pharmaceutical Co., Ltd., Osaka, Japan to create a buzz for its two new skin care products – Mentholatum Acnes, an anti acne formulation (for girls/teenager) and three variants of Oxy range of face wash for Men.

As part of its brand promotion strategy, 'Converge I' has rolled-out a four-pronged below-the-line activity targeted towards facilitating the consumer engagement through sampling demos and enhancing the product visibility. The promotion campaign would be executed across Malls, TG hangouts, key markets over a period of two months, creating big buzz and excitement among the TG.

Commenting on the launch of the promotional campaign, Shingo Kuriyama, MD, Rohto Pharma (India) Pvt. Ltd., said, “The fast growing men's skincare segment in India, which grew at about 50% last year, is expected to see sustained growth trend owing to the increasing awareness among men towards beauty. To be relevant for our consumers we need to build significant reach and impact. We see 'Converge.I' playing a vital role in devising an aggressive promotional strategy to maximise our outreach, implementing right mix of branding initiatives that will help our two products establish a strong identity.”

Akash Verma, CEO & Executive Director 'Converge.I' commented, “We are glad to have received the opportunity of scripting the identity for Rohto Pharmaceutical Co. for its Indian venture. The main focus of our promotion strategy would be adoption of innovative techniques to max out the reach to the target customers. The idea behind the campaign is to engage directly with the potential target through various promotional activities and at the same time enhance the product visibility.”

In its first phase, 'Converge I'. has started the campaign across malls in five metros which attracted large crowds.

Info@BestMediaInfo.com

Info@BestMediaInfo.com