BIG CBS Networks appoints Vishal Rally as Business Head

He will report to Nikhil Mirchandani, Business Head - Television, RBN. Rally moves in from Vodafone Essar

BestMediaInfo Bureau | Mumbai | September 20, 2011

BIG CBS Networks has roped in Vishal Rally as Business Head. He will be responsible for the overall functioning of the channel including programming, promotions, communication and also P&L and revenue generation. He will report to Nikhil Mirchandani, Business Head - Television, Reliance Broadcast Networks

With 16 years' experience, Rally moves in from Vodafone Essar, where he headed the Products & Sales functions. He has had a multi-sectoral background, beginning with GTL where his profile included working as a product specialist. After a four-year stint at GTL, he joined ZIP Telecom as Senior Brand Executive. He has also worked with Hathway and Venture Infotek where he was Associate VP - Marketing.

Mirchandani said, “Vishal brings with him varied experience and skill sets that will work to the advantage of the business.  He comes on board at a very interesting juncture where all our channels have shown tremendous growth and the time is just appropriate to increase thrust on revenues and top lines.”

Speaking on his appointment, Rally said, “I am happy to come on board. There is a huge market potential to explore for these channels and I am confident that the winning content and a dedicated team when put together make for a winning brand.”

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