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AdAsia 2011 to kick off in New Delhi from Oct 31

The theme of the four-day event will be on ‘Uncertainty: The New Certainty’, focusing on the challenges thrown by new evolving mediums like social media and mobility.

Neha Saraiya | Delhi | September 9, 2011

Asia’s biggest marketing, media and advertising congress is back in India after a gap of eight years, when it was held in Jaipur. The four-day AdAsia 2011 will be held in New Delhi from October 31 to November 3.

While the theme for the last conference held in the Pink city was ‘Break the Rules!’, this time the theme will be on ‘Uncertainty: The New Certainty’, focusing on the challenge thrown by the new evolving mediums ranging from Twitter and Facebook to mobile and micro-blogging.

Organised by the Asian Federation of Advertising Associations (AFAA), the event will have speakers like Salman Amin, Executive Vice-president & Chief Marketing Officer, PepsiCo; Luis DeAnda, COO, TBWA\Hahuhodo, Japan; Nitin  Paranjpe, CEO & MD, Hindustan Unilever & EVP-South Asia, Unilever; Vikram Sakhuja, CEO - South Asia, GroupM; Indra Nooyi, Chairman & CEO, PepsiCo; Michael I Roth, Chairman & CEO, Interpublic; Santosh Desai, Managing Director & CEO, Future Brands; Kelly Clark, Worldwide CEO, Maxus; and Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy; Mainardo De Nardis, CEO, OMD Worldwide; Bruce Haines, Chief Strategy Officer, Cheil Worldwide; Akira Kagami, Executive Advisor & Global Executive Creative Advisor, Dentsu, among others.

The organising committee for the conference that includes Ashish Bagga, Group CEO, India Today Group (co-chairperson), Bhaskar Das, Executive President, The Times of India Group, and Uday Shankar, CEO, STAR India, has also entered into various partnerships.

The PR agency for the event is Hanmer MSL, Wizcraft is the event manager and Tribal DDB is the agency on board for digital promotion.

Briefing the media on Thursday, Madhukar Kamath, chairman, AdAsia 2011, and Group CEO and MD, Mudra Group, said, “There were 1,000-odd participants last time; this time we are looking at much higher numbers. But on a broader perspective, it is more of a knowledge sharing platform for us than a business opportunity.”

He also mentioned about the challenges of hosting an event of this scale in the capital. “Distractions in Jaipur were none, but this time the biggest concern for us is to keep the people glued inside the conference hall as Delhi is full of activities.”

Kamath informed that they are expecting the number of speakers to go up to 45, from 37 already listed. He also said that this time around the delegate number could go up to 1,200, with almost half of them coming from abroad.

The logo for the summit has been designed by Mudra Group's design agency, Water. It symbolises the multi-cultural motifs on textile from various regions of Asia.

Chaired by Anand Mahindra, vice-chairperson and MD, Mahindra & Mahindra, the advisory board comprises Aroon Purie, Chairman & Editor-in-chief, India Today Group; Kurush Grant, Executive Director, ITC; Manu Anand, chairperson and CEO-designate, PepsiCo India; Nitin Paranjpe of Hindustan Unilever; Piyush Pandey of O&M; Raghav Bahl, Managing Director, Network18; Ravindra Dhariwal, CEO, Bennett, Coleman and Co.; and Vinita Bali, MD, Britannia Industries.

The Jaipur AdAsia in 2003 which witnessed the presence of Bollywood stars like Amitabh Bachchan and Shahrukh Khan, is considered the grandest one in the history of AdAsia. After 2003, the conference was held in 2005 in Singapore, followed by Jeju in South Korea in 2007 and in Kuala Lumpur in 2009.

The registration for the conference is open now.

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