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Sakal gets Aurangabad to wake up and fight

Launches consumer connect initiative Jago Aurangabad Abhiyaan on July 24, 2011.

BestMediaInfo Bureau | Delhi | August 2, 2011

This 24th July, Aurangabad woke up to a Sunday morning that was different from any other average one. Powered by Sakal’s new initiative called “Jago Aurangabad Abhiyaan”, people of Aurangabad came out on the streets protesting against problems that hit the common man daily – from water shortages to traffic snarls to potholes on the roads etc. The initiative was driven through Sakal’s editorial that has been hawkish in following the city’s various lacunae and also by print advertisements urging the citizens to come out and raise their voices.

The enthusiastic and spontaneous participation by the people of Aurangabad has again come to prove the power of the brand Sakal. In an era, that believes connecting to people can only be done through freebies and gifts, this unique initiative from Sakal shows that with correct intention and strong values you can still reach out to your readers. It has also shown that Aurangabad still looks up to Sakal for bringing out their concern and as a platform for voicing their opinion. It goes on to establish the connect Sakal shares with the citizens of the city and the trust the city have on the newspaper. Even with coming of newer players in the field and high decibel campaigns from the old and the new, Sakal is still the newspaper that captures peoples mind when it comes to raising the voice on behalf of them.


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