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Radio Mirchi launches VIP Happy Journey express

The innovation aims at making the lives of travelers’ convenient, stress free and ensures safety at all times.

BestMediaInfo Bureau | Delhi | August 9, 2011

Continuing with the its thoughtful efforts to enable  ‘Happy Journeys’, VIP with Radio Mirchi 98.3 will be launching a unique initiative called ‘VIP Happy Journey express’ in Mumbai.

This innovation is a one of its kind initiative that aims at making the lives of travelers’ convenient, stress free and ensures safety at all times while commuting during the unpredictable downpour of Mumbai monsoons, thus gifting them a ‘Happy Journey’.

Commencing from 1st of August till 14th of August (during the peak of the monsoons), VIP and Radio Mirchi 98.3 together will have several vehicles placed at strategic locations throughout the city, offering conveyance to commuters during heavy showers to major transit points.

This initiative is targeted at everyday travelers and hence the vehicles will be parked at strategic business areas such as Dadar and Nariman point to assist travellers to commute from the railway station to their offices and vice versa. The pickup and drop points for the first week are Bandra to BKC and Nariaman Point to Churchgate and for the second week, the pickup and drop points are Andheri East to Seepz and Dadar to Worli.

Speaking on the initiative  Manish Vyas, Vice President Marketing, VIP Industries, “VIP truly believes in providing its customers with convenient travel solutions. VIP Happy Journey express is one such initiative that was born out of the thought of bringing to life the idea of ‘Happy Journey’- the central philosophy of our brand. Our message through this initiative is simple as VIP as a brand has a heritage of interesting innovations that have made travel easy for the benefit of its customers.”

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