The new global sports division to be headed by Ex-IMG Consulting Marcus John.
BestMediaInfo Bureau | Delhi | August 8, 2011
MediaCom Worldwide has launched a new global sports division, MediaCom SPORT. It will be headed by Global Head of Sports Marcus John, who was previously SVP & Managing Director of IMG Consulting Asia/Pacific.
The new division has been created as a result of the increasing power of sports with consumers and MediaComâs understanding of the need for clients to skillfully position and market their brand in this space at a global level.
MediaCom SPORT will offer four key areas of services: Strategic advice, rights negotiation, rights activation and measurement. Marcusâ remit will be to work with MediaComâs Global Account Directors, to manage the relationship with key sporting bodies and to provide clients with first hand access to these opportunities in order to help them meet their ever-more complex marketing challenges. He will also work closely with the MediaCom Beyond Advertising team and GroupMâs Entertainment & Sports Partnerships group to communicate client engagement in sports across all consumer touch points.
Prior to joining MediaCom, Marcus spent 10 years at IMG completing his tenure as SVP & Managing Director, IMG Consulting Asia/Pacific. He was responsible for some of the biggest deals in Asia including the Beijing Olympicsâ first deal to exceed the USD100million mark. In addition he advised a wide range of clients over the past decade in this area such as Visa, GE, Phillips, Hyundai and Johnson & Johnson.
âBoth consumers and clients are increasingly interested in what sports can deliver. MediaCom has previously focused its sports expertise at a local and regional level but we realised that our clients now require a more global and deeper understanding of the sports arena as their budgets continue to shift towards investments in this area and with it a much greater sensitivity to achieve solid returns. We need to be able to offer our clients the very best in advice and are therefore delighted to welcome Marcus to MediaComâs global team. Marcusâ brief is to build the scale of our offer, establish strong ties with right holders and make the best opportunities available to our clients,â said Chairman and CEO Stephen Allan.
Christian Schmalzl, Global Head of Investment, added âMarcus truly lives and breathes sport. He is passionate about what we do and has a clear vision for how sport fits with our clientsâ needs and how it can provide a strong ROI. With client interest at an all-time high, we envisage having to quickly add additional resources to the great team already in placeâ.
âI am very excited about building a standalone sports business for one of the worldâs most powerful media agencies and adding significant value to its large and diversified client base. Establishing sports expertise within a media agency will ensure that brands who invest in sports rights also activate these properties to their full potential and integrate them across all their communication channelsâ, said Global Head of Sports Marcus John.