Krayon Events floats 3 new properties for the kids & youth segment

The new properties are in the areas of sports, entertainment & intellect.

BestMediaInfo Bureau | Delhi | August 19, 2011

After creating history in the kids and youth activation space by winning 6 coveted awards at the recently held EEMAX Awards 2011, which includes the Best International Event, Best New Event, Best Event with Digital Marketing and above all a clean sweep in the Best School Contact Program Category, Krayon Events announces the launch of three new event properties for the kids and youth segment!

With clear leadership established in this genre and the domain knowledge and experience Krayon has in the field of kids and youth events, they go to market with 3 brand new properties in the areas of sports, entertainment & intellect. These are the first few of the many properties they plan to roll out in the near future. There will be something for everyone – be it the audience or the client. The choice of events will be basis the need of the hour identified through extensive research done with kids and youth all across the country.

Commenting on the initiative, Tabassum Modi, Executive Director - Krayon Events says “Creating own IP is the way to go for all event agencies. I think we are a powerhouse of ideas but more often than not we have no ownership of these ideas.One has to think about creating our own properties sooner or later and once a leadership position is established and accepted in a genre it's much easier.”

“The properties we're launching are in 3 diverse areas and are backed with research and a clear understanding of what the market needs. As we have always done, we believe in adding value to the kids or youth through whatever we do and our properties will also be reflective of this. With our years of experience of dealing with this segment and the clients who cater to them, I think we're confident of communicating the essence of a brand in ways that Gen-Y understands,” added Modi.

Info@BestMediaInfo.com

Info@BestMediaInfo.com