Zee Café acquires broadcast rights for Miss Universe in India

Plans simulcast on Zee Café, Zee Studio and Zee Trendz on September 12, 2011.

BestMediaInfo Bureau | Delhi | July 14, 2011

Donald Trump's Miss Universe Organization has signed on Zee Café as the official broadcast partner, India, for its forthcoming Miss Universe 2011. The 60th anniversary of theMiss Universe pageant will be held at Credicard Hall, in São Paulo, Brazil on September 12, 2011. Ximena Navarrete of Mexico will crown her successor at the end of the event. Beauties from around 85 countries will be competing to win the crown of fame. With performances by John Legend, Cirque Du Soleil et al, this year's Miss Universe promises to be grander than ever before.

“These are exciting times for us. We've been the exclusive India broadcast partners for The Emmy Awards for quite sometime now. Our partnering Miss Universe 2011 is a natural progression in our endeavor of bringing internationally acclaimed events to Indian viewers. Our offering to our consumers strengthen with the best events & shows in the world,” said Anurag Bedi, Business Head, Niche Channels, Zee Network.

Since the last quarter of 2010, Zee Café has been constantly infusing top of the line programming, be it the latest shows or the world renowned events. Zee Café plans to make quite a buzz promoting the latest addition to their programming line-up by creating a marketing campaign across media.

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