Business leaders share knowledge, insights and views on the Entertainment, Media and Communications (EMC).
BestMediaInfo Bureau | Delhi | July 29, 2011
Percept LimitedÂ organised the Percept Business Conclave 2011 onÂ Saturday, July 23, 2011, at the Inter Continental The Lalit, Sahar, Mumbai. The Conclave brought togetherÂ business leaders and practitioners with an objective to share knowledge, insights and views on the Entertainment, Media and Communications (EMC) domain inÂ IndiaÂ and across the globe.
CommentingÂ Harindra Singh, Vice Chairman & Managing Director, Percept Limitedsaid, âThe Percept Business Conclave 2011 is aimed at enhancing communication globally, bringing insights to new developments and practices in the Entertainment, Media and Communications industry, and enhancing knowledge and views for all our peers and stakeholders in the EMC space.â
Elaborated Shailendra Singh, Joint Managing Director, Percept Limited,â This year has been a great year for Percept as the company has witnessed the launch of many successful IPs. Together, we have taken the EMC game to another level, and this annual conclave helps to bring greater focus and perspective to all of us on new and emerging ideas and opportunities available in the EMC domain.â
The Percept Business Conclave 2011Â witnessed a mix of Panel Discussions and Guest Speakers covering a wide range of current topics.Â Robin Wight, President, The Engine Group (UK), a leading name in the Communications industry and a key advisor to the UK Government on Communications policies, spoke on the subjectÂ âRe-inventing Common Senseâ.The focus of this topic was to explore howÂ brain science is revolutionizing âMarketingâ with the common sense we have forgotten!
Renowned Guest SpeakerÂ Joseph Ravitch, Partner, The Raine Group (USA) shared his views onÂ âGlobal Media Trends - Breaking Down the Business of Mediaâ.
Ashoke Agarrwal, Partner, Aqumena Marketing Services elaborated his thoughts onâThe Renaissance in Advertising & How You Can Be a Part of Itâ.
The Panel Discussion entitledÂ âIs New Media Highly Overrated?â featured leading names likeAvinash Kaul (CEO, Zoom Entertainment Network),Â Balendu Shrivastava (Group Business Director, eTech Group, IMRB International),Â Bharat Kapadia (Chairman, Whatuwant Solutions Pvt. Ltd.),Â Karl Gomes (Co-Founder, AgencyDigi), andÂ Nandini Dias (CEO, Lodestar Media). The session was moderated byÂ Anant Rangaswami (Senior Editor, FirstPost). This 30 minute session debated on whether Social Media the biggest shift since the Industrial Revolution or just a passing fad? Are BrandsÂ & Advertisers up to pace with New Media platforms and the New Age consumer? Has New Media changed the fundamentals of communicating with consumers? Is the ROI generated justifiable and sustainable?
The second Panel Discussion titledÂ âIntellectual Properties - Boom or Lost Opportunities?â will feature renowned names likeÂ Ameet Naik (Managing Partner, Naik Naik & Company),Madhukar Sabnavis (Head of Strategy Planning, Ogilvy & Mather),Â Ravi Kiran (Ex CEO, Starcom Asia),Â Sunil Lulla (MD & CEO, Times Television Network),Â Ashish Chandra (Asst. Vice President â Legal, Star India Private Limited, Mumbai (India) andÂ Prasanth Mohanachandran (Co-Founder- AgencyDigi). The panelists debated on what it takes to make an IP really big? Why do many good ideas remain ad campaigns and donât become IPs? Do clients encourage joint ownership of IPs, and do Indian marketers have the hunger for big IPs? And most importantly, when willÂ IndiaÂ successfully create and export indigenous IPs?