Percept Business Conclave 2011

Business leaders share knowledge, insights and views on the Entertainment, Media and Communications (EMC).

BestMediaInfo Bureau | Delhi | July 29, 2011

Percept Limited organised the Percept Business Conclave 2011 on Saturday, July 23, 2011, at the Inter Continental The Lalit, Sahar, Mumbai. The Conclave brought together business leaders and practitioners with an objective to share knowledge, insights and views on the Entertainment, Media and Communications (EMC) domain in India and across the globe.

Commenting Harindra Singh, Vice Chairman & Managing Director, Percept Limitedsaid, ”The Percept Business Conclave 2011 is aimed at enhancing communication globally, bringing insights to new developments and practices in the Entertainment, Media and Communications industry, and enhancing knowledge and views for all our peers and stakeholders in the EMC space.”

Elaborated Shailendra Singh, Joint Managing Director, Percept Limited,” This year has been a great year for Percept as the company has witnessed the launch of many successful IPs. Together, we have taken the EMC game to another level, and this annual conclave helps to bring greater focus and perspective to all of us on new and emerging ideas and opportunities available in the EMC domain.”

The Percept Business Conclave 2011 witnessed a mix of Panel Discussions and Guest Speakers covering a wide range of current topics. Robin Wight, President, The Engine Group (UK), a leading name in the Communications industry and a key advisor to the UK Government on Communications policies, spoke on the subject 'Re-inventing Common Sense'.The focus of this topic was to explore how brain science is revolutionizing 'Marketing' with the common sense we have forgotten!

Renowned Guest Speaker Joseph Ravitch, Partner, The Raine Group (USA) shared his views on 'Global Media Trends - Breaking Down the Business of Media'.

Ashoke Agarrwal, Partner, Aqumena Marketing Services elaborated his thoughts on'The Renaissance in Advertising & How You Can Be a Part of It'.

The Panel Discussion entitled 'Is New Media Highly Overrated?' featured leading names likeAvinash Kaul (CEO, Zoom Entertainment Network), Balendu Shrivastava (Group Business Director, eTech Group, IMRB International), Bharat Kapadia (Chairman, Whatuwant Solutions Pvt. Ltd.), Karl Gomes (Co-Founder, AgencyDigi), and Nandini Dias (CEO, Lodestar Media). The session was moderated by Anant Rangaswami (Senior Editor, FirstPost). This 30 minute session debated on whether Social Media the biggest shift since the Industrial Revolution or just a passing fad? Are Brands & Advertisers up to pace with New Media platforms and the New Age consumer? Has New Media changed the fundamentals of communicating with consumers? Is the ROI generated justifiable and sustainable?

The second Panel Discussion titled 'Intellectual Properties - Boom or Lost Opportunities?' will feature renowned names like Ameet Naik (Managing Partner, Naik Naik & Company),Madhukar Sabnavis (Head of Strategy Planning, Ogilvy & Mather), Ravi Kiran (Ex CEO, Starcom Asia), Sunil Lulla (MD & CEO, Times Television Network), Ashish Chandra (Asst. Vice President – Legal, Star India Private Limited, Mumbai (India) and Prasanth Mohanachandran (Co-Founder- AgencyDigi). The panelists debated on what it takes to make an IP really big? Why do many good ideas remain ad campaigns and don't become IPs? Do clients encourage joint ownership of IPs, and do Indian marketers have the hunger for big IPs? And most importantly, when will India successfully create and export indigenous IPs?

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