L&T builds its way up to Mudra Max for its media duties

The account size is pegged at Rs.100 crore; there was no incumbent agency on the account.

Neha Saraiya | Delhi | July 19, 2011

The infrastructure major, Larsen & Toubro has registered its media duties with theIntegrated Engagement & Experience marketing arm of Mudra Group- Mudra Max. The account size that is estimated to cross a neat mark of Rs 100 crore followed a multi-level pitch against the biggies like Mindhare, Lodestar and Lintas Media.

Speaking on the occasion of the account win, Pratap Bose, CEO, Mudra Max said, “This shall be a new step for Mudra Max as we were formerly more involved in the experiential marketing side of the business. But with this development, we aim to provide a complete solution to our clients need.”

This is the first time that the $11.7 billion construction group had called for a media pitch. Mudra max will cater to the company's all media verticals along with digital. If industry sources are to be believed, then this account movement is tagged as the biggest win this year.

Neha@BestMediaInfo.com

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